Food for Thought! Why the Meal Kit Market Continues to Grow

Gluten Free Meal Kit Trend wpThe rise in demand for gluten-free meal kits is an emerging trend shaping the meal kit market.

  • Meal Kit Market Size Set to Grow, 1

Consumers are increasingly looking for gluten-free food products due to the awareness of the health effects of gluten. Furthermore, gluten-free food is generally consumed by individuals with gluten-related disorders such as Celiac disease and non-Celiac gluten sensitivity. Individuals with celiac disease cannot process gluten that is present in foods such as wheat, rye, and barley.

This is because gluten damages the small intestine lining and disrupts the absorption of nutrients from food. Hence, many food service outlets are offering gluten-free food on their menus to cater to the demands of such customers.For instance, Sun Basket offers gluten-free Korean BBQ chicken lettuce cups with a kimchi meal kit for those who are gluten-sensitive. Therefore, such factors will drive market growth during the forecast period.

The market share growth by the vegetarian segmentwill also be significant during the forecast period. With a significant shift from non-vegetarian meals to vegetarian or vegan meal kits, especially in countries such as the UK, the US, and Germany, vegetarian meal kit delivery services are expected to grow. Many vendors are offering vegan meal kits as per the needs and taste preferences of consumers.

Key Drivers

Cost-effective solutions and the availability of diverse choices drive the growth of the meal kit market during the forecast period.Since meal kits enhance convenience, consumers do not have to plan for groceries, which, in turn, saves time in preparing food.

Furthermore, it encourages consumers to venture outside of their comfort zones in terms of ingredients and preparation techniques. Additionally, market vendors also ensure that the ingredients provided to consumers are fresh and in the appropriate quantity to prepare the meal. Hence, such factors boost the market growth during the forecast period.

The preference for home-cooked food continues to grow. Consumers are increasingly becoming health-conscious. So, they prefer home-cooked food over food from food service delivery outlets, including meal kits.

Furthermore, home-cooked food is more economical than outside food. Other benefits like portion control, hygiene, food safety, better control over allergens, cost benefits, and maximum nutrients encourage consumers to opt for home-cooked food. Hence, such challenges impede market growth during the forecast period.

About the Meal Kit Market

The meal kit market size is set to grow by USD 23,737.8 million from 2022 to 2027. The market is estimated to register aCAGR of 20.32%, according to Technavio’s latest market research report estimates. With a focus on identifying dominant industry influencers, Technavio’s reports present a detailed study by way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis of the current market scenario, the latest trends and drivers, and the overall market environment.

Meal Kit Market 2023-2027: Vendor Analysis and Scope

Some of the major vendors of the meal kit market include Albertsons Companies Inc., Bistro MD LLC, Blue Apron Holdings Inc., Gobble Inc., HelloFresh SE, Koninklijke Ahold Delhaize NV, Marley Spoon AG, My Food Bag Ltd., Nestle SA, NH Foods Ltd., Oisix ra daichi Inc, Riverford Organic Farmers Ltd., Siam Food Services Ltd., SimplyCook Ltd., Sun Basket Inc., The Kroger Co., Tyson Foods Inc., William Jackson Food Group, and Woop Ltd. To help businesses improve their market position, Technavio’s report provides a detailed analysis of around 15+ vendors operating in the market.

Vendor Offerings

  • Albertsons Companies Inc. – The company offers meal kits such as Armour LunchMakers ham and cheese portable meal kit and Campbell’s Sauces oven creamy garlic butter chicken.
  • Bistro MD LLC – The company offers meal kits such as lasagna with garden marinara, salmon with dill mushroom sauce, and manicotti with vodka marinara sauce.
  • Blue Apron Holdings Inc. – The company offers meal kits such as black bean and quinoa bowls and miso butter tilapia.


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